"Parents based in North London seeks an remarkable and skilled instructor to assist their most junior child on his first steps to becoming an English gentleman."
Looking at this listing, you might naturally miss the term "beginning" as simple an expression.
However, it could be the most important part of this unusual employment listing, as it attempts to find a mentor for a 12-month-old.
Many of responses have since been sent in since the unidentified family published their call for the £180,000 per year tutor, who needs to be "an exceptional individual".
During the past few weeks, the post has gained attention across the news, with many questioning why?
Innovative Idea
The CEO, CEO and founder of a global tutoring firm, which is helping the family in their quest, explained that despite early skepticism, he viewed the concept "forward-looking", and "progressive".
When he spoke with the family, he said they recognized the unusual aspect of their demand, and how young their son is.
Nevertheless, they explained that they "didn't want to wait any longer" to get a tutor, as they had postponed until their older child was five, and by that point "cultural bias had already taken hold".
What exactly did the family refer to by "cultural bias"?
It's "comprehensive", the expert responded. "The way you eat, the way you speak".
He explained the firstborn had absorbed "extremely delicate, body language" from the family, and had assumed their cultural norms. The family explained to Adam they did not want the same situation to happen again with their new baby.
The strategy: To bring in a UK tutor, who needs to speak with Received Pronunciation, to shape the baby right from the beginning.
Osmotic Learning
"A great deal of the education at the outset here is somewhat osmotic," explained the CEO.
It's by means of this natural absorption that the family are hoping the child will acquire the British traits they aim to impart.
He explained the tutor needed to be somebody who studied at "prestigious academies – the same kinds of schools as the family hope to send their son to".
"The tutor must be the appropriate candidate, they'll be carrying out things they aren't even aware they're doing, just naturally," he commented.
Money No Object
The family told the expert the chosen tutor should ideally also have familiarity of or interest in equestrian activities, alpine skiing, the arts and music so as to inspire the child in a wide range of interests.
Additionally though, he said the family hoped the tutor to register the child on a range of classes so the child would be "equestrian training and learning an tool by the time they are approximately three years old".
In the family's perspective, helping their son develop into a "English gentleman" will result in accomplishment and provide access.
"Considering the rights and wrongs of that, because it's definitely a class statement," he adds.
But, notwithstanding all this tutelage in "English culture", would the child adopt alleged cultural bias from the international family he is raised by anyway?
"Yes", answered he. "The parents understand this could fail, but they've just taken the view of, 'let's give it a go and we'll proceed as soon as we can', because the price of it is not a concern," he stated.
Impractical
There are some in the private teaching field who share those doubts.
Another CEO, head and founder of an educational organization, who also offer individual instructors, commented that "the journey of adopting dual cultures, or actually, discovering oneself, is something that must be grown into, not engineered."
The expert explained that he had relocated from the Far East to the Britain at the age of childhood, and had been brought up knowing and practicing two backgrounds. He continued to be educated at Cambridge University.
"The idea that a single person can act as a embodiment of Britishness, a person who can in some way transplant the qualities of a English gentleman onto a infant child, appears optimistic and unfeasible," he wrote.
"In my experience, employing a distinctly UK tutor from babyhood will does not necessarily produce the goal they desire.
"I wasn't provided with such a figure, and however I have been privileged enough to experience numerous of the experiences they desire for their son."
He added: "The fact is, self-identity should not be forced from the outside influences; it must be selected, and it must come from within."
Buying Britishness
Naturally, Britishness is something the CEO believes can be educated – and commercialized.
"I think the situation that the world holds us in this light is something that we should be cherishing|valuing|appreciating
